It’s a fact – we love stories. It’s how we learn and remember important lessons. Apparently, it’s been reported that around 92% of consumers want major brands to make ads feel like a story. And we would totally agree with this…
Everyone wants to be kept interested and we are sure you love nothing more than a good story to make you intrigued just like us. Don’t believe us? Just turn on the television and check out an ad or have a think about some recent ads you have seen. How did it make you feel? Did you get emotionally involved when the ad told a story? Of course you did! It’s natural.
Storytelling can help show consumers exactly what you do, how it started and how it can impact your life. It can hit the consumer on an emotional level which, in turn, can have them come back to you again and again. The reason is they can now relate to your brand on a personal level and can engage the consumer in ways that regular content can’t.
So how can your brand tell a story properly?
- Go personal. So how did you begin your brand? Reasons for starting the company? What is your business mission? Main thing to remember is everyone has a story to tell about how they started their brand. Something as simple as “I didn’t want to work for anyone else anymore” can be turned into a storyline. The main point is to be personal. Remember, your consumer wants to know the story behind the brand, so go back to basics.
- Use the right medium. Not all stories necessarily need to be written. You can use a video or graphics or even an interesting picture to tell your story. You just have to remember to use the right message for the right medium. A short and snappy message might work best for the ad’s that you produce but not always for telling a story.
- Make it compelling. You want the audience on the edge of their seats. Make your story riveting. This doesn’t mean going overboard. You want them to believe the story!
- End with a kicker. Remember the story must have a purpose – you want the audience viewing the content to become your consumer. The story needs to end by telling the audience they need to take action. But be careful here, you don’t want them to think they were led on and turn it into a sales ploy.
We love nothing more than figuring out ways to help tell a brands story.
